Bedding rose

16-152-1
16-152-2

Ausram

English Rose

- – David Charles Henshaw Austin

Pure, radiant white with a subtle ivory tint. - landscape shrub rose - mild, subtly scented rose - soft, muscat-like character

– Abundant clusters of very double blooms
– Pure snow‑white flowers with creamy hints
– Compact, bushy habit for borders and beds
– Medium disease resistance for easier care
– Soft muscat‑like fragrance, gently romantic
Special feature: Awarded Glasgow Certificate of Merit 1990, uniting charm and proven garden value.
Responsible gardening – Value-based choice
Ausram
darinaROSE® ORIGINAL 2-litre own-root potted rose
19,30 £
Unfortunately, we are currently unable to ship to the United Kingdom; we only deliver to countries within the European Union. For more information, please contact us!
3.5 (5515)
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AUSRAM – white landscape shrub rose - Austin

Under a wooden arbour or along a cottage path, AUSRAM settles in as a quietly enchanting presence: tight clusters of small, very double blooms open in waves of pure white with a gentle ivory glow, creating a soft, romantic backdrop for family life and afternoon tea. This English shrub rose forms a bushy, slightly spreading, mid‑green mound that works beautifully in informal borders and hedges, giving you an easy, storybook look without demanding expert skills or constant attention. As an own‑root plant, it knits itself firmly into the soil, offering reassuring stability even where gardens are exposed to coastal breezes and blustery weather, and it can be moved or rejuvenated more easily over the years. Medium maintenance needs and dependable repeat flowering mean you simply feed, mulch, prune when convenient and enjoy the gentle fragrance, rather than worrying about complicated routines. In smaller family gardens, its manageable height and width make it ideal for boundaries, rose beds or generous containers of at least 40–50 litres, where its clusters of flowers light up seating areas from early summer onwards. Over the seasons this own‑root plant matures steadily, its roots first establishing, then shoots filling out, and by the third year it shows its full ornamental potential as a long‑lived cottage‑garden feature that quietly supports relaxation and togetherness in everyday life.


Usage options

Target areaReasoning
Small family front garden bed The bushy, slightly spreading habit reaches around 100–140 cm in both height and width, giving a generous yet manageable presence for modest plots. Clustered, very double white flowers read clearly from the pavement, adding a welcoming, traditional feel without overwhelming the space. Medium maintenance needs mean that light deadheading and an annual tidy will suffice for a smart but relaxed frontage, suitable for beginners.
Romantic cottage-style mixed border Masses of small, very double blooms arranged in tight clusters create a lace-like effect that pairs effortlessly with perennials and herbs, echoing classic English cottage borders. The pure white, ivory-tinted colour harmonises with pastel pinks, blues and silvers, tying together a “girly” country look. Reliable repeat flowering in waves across the season keeps the border lively for cottage-garden lovers.
Informal low hedge or boundary With its bushy structure and moderately dense foliage, this rose can be planted in a row at 100–110 cm spacing to form a soft, flowering division between garden areas. The mid-green leaves and rounded outline give year-round structure, while summer flushes of white blossom lift the boundary without requiring strict clipping. Medium disease resistance and simple pruning needs make it manageable for busy households.
Long-lived specimen in a focal position As an own-root rose, AUSRAM is not dependent on a graft, so it can regenerate from its base if damaged and maintain stable ornamental value over many years. Once established, it forms a durable, rounded shrub that can anchor a small lawn island, seating area or kitchen-garden entrance, giving a gentle sense of permanence without complex care, ideal for homeowners.
Large container on terrace or patio Planted in a substantial container of at least 40–50 litres, this variety’s compact height and width provide a contained yet abundant display near seating areas. The medium-green, slightly glossy foliage and pure white blooms brighten paved spaces, while the own-root form copes better with occasional neglect or repotting. Routine watering and a yearly prune suit urban gardeners.
Traditional white-and-green colour scheme The uniform snow-white flowers with a delicate creamy tone lend themselves to cool, restrained planting plans around dining terraces and paths. Their very good colour retention means the display remains fresh rather than quickly browning, so the whole planting looks composed for longer between maintenance sessions, appealing to style-conscious buyers.
Relaxed seating area for afternoon tea The mild, muscat-like scent and continuous clusters of small, double blooms create a gentle, intimate mood around benches, arbours or pergolas. Planting in well-drained soil allows the shrub to anchor securely and sway safely even when strong, gusty winds sweep through the garden, supporting family users.
Flower bed for repeating seasonal interest Remontant flowering brings a plentiful second flush, so borders do not lapse into green-only after the first peak. Medium care requirements and own-root resilience mean you can focus on straightforward feeding and pruning, while the plant steadily moves from root establishment to fuller top growth and finally to its mature display, suiting time-poor gardeners.

Styling ideas

  • Cottage-hedge – Plant AUSRAM in a loose, informal line with lavender and catmint for a soft, white-and-blue boundary – ideal for cottage-garden romantics seeking a traditional frame to family lawns.
  • Tea-corner – Flank a small bistro set with two large containers of AUSRAM and underplant with creeping thyme to perfume paving – appealing to urban owners wanting an easy afternoon-tea nook.
  • Kitchen-garden – Use AUSRAM as a flowering marker at the entrance to a potager, backed by rosemary and small fruit bushes – perfect for home growers blending practical crops with decorative structure.
  • White-border – Combine AUSRAM with white foxgloves, silver lamb’s-ear and pale grasses for a restrained monochrome scheme – suited to those who prefer calm, low-fuss planting with long seasonal impact.
  • Storybook-arch – Site AUSRAM near a simple wooden arch and echo its clusters with nearby climbers and daisies – attractive for families wanting a photogenic, fairytale path for children and guests.

Technical cultivar profile
ParameterData
Name and registration English shrub rose from the David Austin collection; registered as AUSram, marketed under names including Francine Austin and Ausram English Rose AUSram.
Origin and breeding Bred by David C. H. Austin in the United Kingdom in 1988 from ‘Alister Stella Gray’ × ‘Ballerina’; registered 1994 and introduced after 1994 by David Austin Roses.
Awards and recognition Recognised with a Certificate of Merit at the Glasgow rose trials in 1990, indicating reliable garden performance and ornamental value under independent evaluation.
Growth and structural characteristics Bushy, slightly spreading shrub reaching about 100–140 cm in height and width, with moderately dense, medium-green, slightly glossy foliage and moderate prickliness on the stems.
Flower morphology Small, flat, very double blooms with over 40 petals, produced in clustered inflorescences; remontant, giving an abundant main display followed by a generous second flowering period.
Colour data and phenology Pure white flowers with a subtle ivory to creamy tint, ARS white and RHS 155C–155D; colour holds very well, fading gently from soft ivory to snow-white over the bloom’s life.
Fragrance and aroma Mild, pleasantly muscat-like fragrance that is noticeable at close range without being overpowering; suitable near seating or paths where a subtle, refined scent is preferred.
Hip characteristics Occasional small, spherical rose hips, 6–10 mm across, developing orange-red colouring late in the season and adding discreet interest if spent flowers are not removed.
Resistance and winter hardiness Medium disease resistance to black spot, powdery mildew and rust; classed as RHS H7 and hardy to around –21 to –18 °C, suitable for most typical UK winters with basic care.
Horticultural recommendations Best in sunny positions with reasonably drained soil; medium maintenance with occasional plant protection; plant at 100–110 cm for hedging and beds, wider spacing for individual specimens.

AUSRAM – white landscape shrub rose - Austin offers romantic clustered white blooms, a compact, easy-care habit and long-lived own-root resilience; a thoughtful choice if you would like a quietly dependable cottage-style rose.

Detailed product attributes

Product Identification Data

Product Name: AUSRAM – white landscape shrub rose - Austin
Product Type: darinaROSE® ORIGINAL - 2-litre own-root potted rose
Cultivar Authenticity: Verified:03.03.2025
Item Number: [336] 16-152 (14.02.2026) darinarose.co.uk

Name and Registration

Meaning of Cultivar Name: The name honours Francine Austin, the breeder’s daughter-in-law and the wife of David J. C. Austin.
Cultivar Synonym: Francine Austin
Original Trade Name: Francine Austin
Current Trade Name: Ausram English Rose AUSram
Rose Group: Floribunda, Shrub
Commercial Type: landscape shrub rose
Commercial Group: Bed rose
Exhibition Category: exhibition bush rose (shrub)
Collection: English Rose

Origin and Breeding

Initial Distributor: David Austin Roses Ltd. (United Kingdom)
Introduction Year: after 1994
Breeder: David Charles Henshaw Austin
Breeding Company / Institution: David Austin Roses Ltd (Albrighton, UK)
Breeding Year: United Kingdom, 1988
Parentage: ‘Alister Stella Gray’ × ‘Ballerina’

Growth and Structural Characteristics

Height: 3.3-4.6ft (100-140 cm)
Spread: 3.3-4.6ft (100-140 cm)
Growth Habit: bushy, slightly spreading
Foliage: The variety's foliage is moderately dense; the leaves have a slightly glossy surface and a medium‑green shade.
Prickliness: moderately thorny
Self-Cleaning Description: No data on self-cleaning.
Self-Cleaning Intensity: No data on self‑cleaning strength.

Flower Morphology

Flower Fullness: very double-flowered
Flower Shape: flat
Flower Size: S (0,5-1,5 in)
Inflorescence Type: clustered
Colour Code: ARS code: w RHS code: 155C (outer), 155D (inner)
Repeat Flowering: Remontant, producing a plentiful second flowering.

Colour Data and Phenology

Colour: white
Flower Colour Description: Pure, radiant white with a subtle ivory tint.
Closed Bud: Pale greenish-white base with a delicate pink flush, almost white.
Newly Opened Flower: Soft ivory white with a subtle cream tint at the centre.
Full Bloom: Uniform snow-white with a delicate creamy-white tone around the centre.
Before Fading: Fading creamy white, rarely with a very pale pink tinge.
Colour Fading Description: As it opens, the soft ivory-white fades to pure snow-white, finishing with a subtle creamy-white tint.

Fragrance and Aroma

Fragrance Strength: mild, subtly scented rose
Fragrance Character: soft, muscat-like character
Pollinator Attraction: Double (fully double, 40+ petal) blooms have limited attractiveness to pollinators because the dense petal form hides the stamens and nectar, reducing accessibility.
Pollinator-Friendly Rating: Very double (40+ petals); primarily ornamental; pollinator-friendliness limited

Hip Characteristics

Hip Shape: spherical
Hip Colour: orange-red
Hip Comment: Occasionally produced, 6–10 mm in diameter, spherical orange-red rose hip.

Resistance and Hardiness

Hardiness (°C): -21–-18 °C
Heat and Drought Tolerance Description: No data are available on heat–drought tolerance.
Disease Resistance: medium
  • powdery mildew – medium
  • black spot – medium
  • rust – medium

Horticultural Recommendations

Recommended Planting Distance: for mass planting 110 cm, for hedging 100 cm, as a specimen 180 cm
Planting Density: square planting 0,8 plants/m², hexagonal arrangement 1,0 plants/m²
Partial Shade Tolerance: Preferably in a sunny position
Maintenance Requirement: Maintenance requirement medium; occasionally requires plant protection.
Primary Uses: flower bed, cut flower, specimen plant, urban green space

Comments

Strengths: Responsible gardening – Value-based choice
Companion Plants: Prunus laurocerasus 'Klári' - Cherry laurel Rosmarinus officinalis - Rosemary Gaillardia x grandiflora - Blanket flower
Comment: -
AUSRAM – white landscape shrub rose - Austin
Pure, radiant white with a subtle ivory tint. - landscape shrub rose - mild, subtly scented rose - soft, muscat-like character
Rose Shopping Online - landscape shrub rose - Ausram - white - (3.3-4.6ft (100-140 cm))
Inflorescence: clustered Height: 3.3-4.6ft (100-140 cm) Flower shape: flat Winter hardiness: - white - David Austin Roses Ltd. (United Kingdom) landscape shrub rose - Flower size: S (0,5-1,5 in) Flower size: S (0,5-1,5 in) - Height: 3.3-4.6ft (100-140 cm) Height: 3.3-4.6ft (100-140 cm) - Flower fullness: very double-flowered Ausram - Roses in the garden | darinaROSE® Original - standard David Charles Henshaw Austin

We showcase the external appearance of the roses available for online purchase from our webshop.


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Information

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Let us ask ourselves the question: What do I want to use the rose for?
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Care guide

Our product is a rose grown with pharmaROSA®’s unique cultivation technology!

2-litre, own-root, potted rose.
With a shoot system appropriate to the season.
With a root system that thoroughly permeates the growing medium.
Quality compliant with the requirements of the E.N.A. (European Nurserystock Association).
Supplied in unique packaging that prevents damage.
Can be planted during frost-free periods.
True-to-variety rose bush with a unique identifier.

The pharmaROSA® own-root potted rose is a well-rooted plant that supports reliable establishment when planted and cared for properly, so it can be planted whenever the soil is not frozen.


Crop overview: several varieties and growth stages in a short crop section.
Shoot system: intensive growth of fresh basal shoots on a young plant.
Root system: demonstration of a vigorous root system permeating the growing medium, by removing the pot.
Balance: mature plant with root system and shoots in harmony with each other.

Information about the videos
The video series is not a “seasonal showcase”; it illustrates the essence of pharmaROSA® own-root cultivation in a tangible way: how the plant is built up, what the root system is like and how the shoot system regenerates. The recordings were therefore made at different times and with plants at various stages of development, so mixed foliage levels and differing stages of growth may appear in the videos. They are not a ‘sample’ of the batch dispatched, but a visual explanation of how the technology works. The current condition of the rose available to order — typical for the given period and similar to what you can expect to receive in the parcel — is shown in the upper part of the product page.

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Product types

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Garden roses for the family garden, with minimal care  → ORIGINAL®
Premium garden roses – instant impact, a truly showpiece garden  → EXTRA®
Pages for professionals and private customers
Roses for public spaces – large areas, sustainable maintenance  → NATURAL®
Roses for projects – hedge and row planting, fast implementation  → RAPID®
For professional partners only
Production – propagation material for garden roses, wholesale  → NEONATAL®

Company details

PharmaRosa Ltd.
Company registration number: 01-09-717479
VAT number: 13075314-2-43
Plant health registration no.: HU130721
Bank account (IBAN):
HU85117631891388688400000000
BIC (SWIFT): OTPVHUHB
Bank name: OTP Bank Nyrt.